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Booming Industries: Digital Signage Solutions for the Healthcare Industry


Digital signage saw dramatic growth across virtually all industries over the course of 2011 as businesses and institutions recognized innovative ways to produce revenue, promote brand initiatives, disseminate information and better manage their employees. According to a recent white paper by Healthcare Tech Decisions, “ROI Digital Signage,” 2012 is expected to see a 16.9 percent revenue growth in healthcare alone.

Technological advancement in healthcare has seen a healthy boom in recent years with the adoption of electronic medical records and greater use of telemedicine.  Now with digital signage, patients and medical staff alike can benefit from a more efficient and professional means of communication.

There are three significant patient needs in these facilities including tobe informed, to be put at ease and the ability to properly navigate the facility. Digital Signage can assist with all three of these patient necessities.

Medical offices and hospitals alike have begun implementing LCD displays in high-visibility areas to provide up-to-the-minute wait times, registration information, way-finding directions and even public safety alerts. These advanced displays can reduce patient anxiety, manage expectations and efficiently save time by eliminating repetitive questions from patients. Some hospitals have even implemented displays in individual rooms to communicate more efficiently with patients.

Another significant function of these LCD displays is for education purposes. In high traffic areas of these medical facilities, displays can distribute infotainment content including healthy eating tips in the cardio ward, infant care in the maternal ward and radiation facts in the X-Ray ward. Patients can benefit from the educational information and hospitals further their messaging of health preservation.

“ROI Digital Signage” also states that operating costs for digital signage in healthcare are generally low at about 1 percent of capital investment. As medical establishments continue to go digital and the benefits of digital signage become more apparent, we expect to see a large uptake in the deployment of digital signage solutions in the healthcare industry in the near future.

Rick Albert

Rick Albert is Vice-President, Flat Panel Displays & Hospitality Vertical Sales Team, of Panasonic Solutions Company (PSC), a division of Panasonic Corporation of North America that delivers content creation, collaboration, information-sharing and decision-support solutions for customers in hospitality, government, healthcare, education and media production, as well as a wide variety of commercial enterprises. Rick has over 33 years of experience in the Broadcast, AV, and Professional Display industries, including positions in sales, product marketing, marcom, and executive mgmt. Prior to his role as Vice-President in PSC, Rick was Vice-President of Panasonic Professional Display Company (PPDC), a division of Panasonic Corporation of North America that supplied Professional Plasma and LCD solutions to Fortune 1000 companies, Hotels, government agencies, and many commercial customers in the Professional AV markets. PPDC was part of a group of B2B focused divisions within Panasonic that were merged in April 2010 to form PSC. Rick started with Panasonic in 1986 and over the course of his career has managed sales, product marketing, marketing communications, channels, engineering, and product development. Rick Albert holds a B.S. in Business Mgmt. from West Virginia University and has completed US and international executive development programs at Panasonic.

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