Enterprise mobility strategy is more than just smartphones and tablets. IT professionals need to get their arms around four key elements of the mobile ecosystem.
A successful mobile strategy begins with a common platform for integrating and managing mobile devices and the corporate assets that are stored on them. Equally important are the tools for designing and distributing mobile applications, and mobile services that improve internal efficiencies and open up new revenue opportunities for your business.
Here’s an overview of the ingredients of a successful mobility strategy.
Platform: Enterprises need a wireless platform that enables them to create and manage multiple apps and securely connect enterprise data sources to all major device types. A mobile enterprise platform is the connective tissue between traditional back-end business systems and multiple mobile devices. It provides the tools enterprises need to drive mobile initiatives across the entire organization.
Tools: To create mobile apps and processes, enterprises need a development environment that is consistent but highly adaptable to changing business needs. Look for tools that will help you cost-effectively build enterprise-grade applications from a single platform, while integrating with popular development environments such as Visual Studio and Eclipse. Reusable code reduces costs associated with custom app development, application updating and application scaling.
Apps: Developing and deploying a broad range of mobile applications will make it easier for employees to accomplish daily tasks from their smartphones or tablets. Mobile apps will also help you to extend business processes to mobile sales, service and maintenance workers.
Services: Mobility is creating opportunities for enterprises to improve business performance and build new revenue streams by offering a range of services, including mobile messaging, commerce, CRM and marketing services.
“The first phase of the mobile revolution—driven largely by the workforce—left IT looking for ways to extend the enterprise to mobile devices in a more orderly and secure fashion,” said Moser. “The next phase is about using mobility more strategically to transform the enterprise.”
A mobile-enabled enterprise opens up an exciting array of opportunities for businesses to improve the ways in which their workers communicate and collaborate, increase efficiencies in common business tasks, and engage and interact with their customers more effectively.
By providing workers with secure access to real-time information and processes anytime, anywhere and on any device, businesses can put the power of mobility to work for them in new and innovative ways.